Google Announces First Price Auction Method For Ad Manager

Launched in June 2018, Ad Supervisor worked on the second-price auction method before now the highest bidder purchased the merchandise for the second greatest bid as opposed to by himself greatest. In an attempt to create a fair and transparent marketplace for its partners, Google is incorporating the first price auction method on its online advertisement service brand Ad Supervisor, especially concerning ad sales of display and video inventory solutions. Launched in June 2018, Ad Supervisor worked on the second-price auction method before now the highest bidder purchased the merchandise for the second greatest bid as opposed to by himself greatest.

With this shift, the purchaser that wins the auction pays the price they bid. By minding our sale in Ad Manager, we could help make it simpler for publishers and program developers to manage and get a fair value for their inventory, Sam Cox, Product Group Manager, Ad Manager, Google wrote in a post on Wednesday. Given that both sellers and buyers would require time to change their plans, the transition would take time, and the company has chosen to wait around for several months before starting to test the shift. In this time, publishers and program developers will need to rethink how they use price floors, and technology partners will need to adjust how they bid to get the Ad Supervisor Inventory Cox said. The change wouldn’t impact auctions for advertisements in the Google search, AdSense for search, youtube along with other Google properties.